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Ordinary food is good enough

With so many mixed messages in the media about food, nutrition and diets, it is easy to get confused and follow guidance from unqualified sources. 

These messages are magnified through social media and can have damaging effects on our physical and mental welfare. Many of us strive to look like others or follow extreme diets which often aren’t realistic and can instead have detrimental effects on health due to a lack of key nutrients.

Social media

We need to be careful about the sources that we trust

The Ordinary Food video was developed to make you aware of the unsubstantiated, mixed messages that adults and children are exposed to every day and to help you understand how these can drive a disordered relationship with food.

Ordinary food is good enough

Food not Fads

A healthy balanced diet containing all the key food groups is optimal for nutrient intake and more sustainable than changing the way we eat or excluding certain foods.

Simple, everyday food is best.

Make sure you follow advice from qualified professionals, based on scientific evidence.

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Hala El-Shafie
Hala El-Shafie - Consultant Nutritionist and Registered Dietitian

The number of fad diets and omissions of whole food groups is now reaching epidemic proportions and this worrying trend can...

Nic Ludlam-Raine
Nic Ludlam-Raine - Specialist Registered Dietitian

Eating a healthy and balanced diet is vital when it comes to ensuring you're getting all the essential nutrients your body needs to thrive and function at its best...

Emma Derbyshire
Dr Emma Derbyshire - Registered Public Health Nutritionist and writer

Healthy and balanced diets are varied and do not eliminate core food groups. Goalposts have been shifting, as diet trends are...

Robert Pickard
Professor Robert Pickard - Emeritus Professor of Neurobiology, Cardiff University

Human beings are omnivores. This is illustrated in the anatomy and physiology of the mouth and gut, and also...

The meal featured in the video is a great example of a healthy balanced meal containing ordinary food.

The video was created by the Agriculture and Horticulture Development Board (AHDB) – a levy board which represents farmers, growers and others in the supply chain.

Disclaimer

Ordinary Food seeks to ensure that the information, guidance and advice provided within this website is correct. All warranties, conditions and other terms implied by statute or common law are excluded to the maximum extent permitted by applicable laws. Unless expressly provided, any information here is available ‘as is’ without warranty of any kind. We do not warrant or represent that the information is free of any inaccuracies, omissions, or errors (‘faults’) or that any faults will be corrected. We shall not be liable for any loss/damage/cost, caused/arising/resulting, from any faults. You assume sole responsibility and entire risk as to the suitability and appropriateness for the application of any information you obtain here and for any decisions/actions you make/take.

The information available here is not intended as an authoritative interpretation of UK or EU law and we recommend that you obtain your own independent legal or other professional advice as may be appropriate for your own circumstances.

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